Yum! Brands signs new delivery partnership with Grubhub
Yum! Brands, the parent company of a number of leading restaurant names, has signed a new partnership with delivery service Grubhub in the aim of driving sales across its KFC and Taco Bell banners across the US.
The partnership has been announced alongside a $200mn investment from Yum! Brands into Grubhub, providing the delivery firm with the necessary equity to accelerate the expansion of its US delivery network, further driving more sales for the KFC and Taco Bell brands.
“We are committed to making our iconic brands easier to access through online ordering for pickup and delivery, and aggressively pursuing delivery as a strategic global growth opportunity, with nearly half of our 45,000 restaurants already offering it today,” said Greg Creed, Chief Executive Officer, Yum! Brands, Inc. “We’re pleased to secure this partnership with Grubhub in order to drive incremental, profitable growth for our US franchisees over the long term.”
Further, off the back of the investment from Yum! Brands, Grubhub will accommodate the US President of Pizza Hut, another of Yum! Brands’ banners, to its Board of Directors.
“I have admired Grubhub’s innovative approach and dynamic leadership team, and I’m honored to be joining their board,” said Pizza Hut US President, Artie Starrs. “I have tremendous respect for Matt Maloney and the Grubhub board, and I look forward to working with them.”
The firms will now test and roll out the online delivery service across thousands of KFC and Taco Bell restaurants over the coming months.
Time waits for no man or woman as The Hundred begins
What WG Grace would have thought of The Hundred – the latest attempt to bring cricket to a wider international audience – is probably not repeatable. In time, perhaps, he will understand that this new jamboree is designed as a ‘gateway drug’ to encourage people to take up cricket themselves.
Lord’s, the wistful, melancholic ground in North West London – designed in 1814 – is the spiritual home of cricket and, along with seven other grounds, will host this curious new incarnation of a historically long-form game. Indeed, seven teams across eight cities will be allocated only 100 balls each per fixture.
And with ‘cool’, millennial-friendly names like London Spirit, Manchester Originals and Welsh Fire they will be expected to smash as many boundaries and sixes as possible in the shortened format, leaving fans delirious, engaged and able to navigate the eccentricities of this hopelessly romantic pastime.
Perhaps most importantly, the tournament will be the stage for a brilliant array of women cricketers including Australia’s Jess Jonassen, England’s Sarah Taylor, South Africa’s Mignon du Preez and Stafanie Taylor from the West Indies.
By making each fixture two and a half-hours, The Hundred is already decreasing waste and carbon emissions. At Lord’s – as with many other grounds – only cashless payment methods are accepted, reducing the spread of COVID-19 during an event where the food and drink is as much part of the sport as the pyrotechnics of bat and ball (indeed, some would regard it as far more important).
With this considered, spectators at Lord’s are encouraged to consume extravagant picnics in several opulent locations, including the Coronation Garden. Meanwhile, those attending the matches at Lord’s have been permitted to bring one bottle of wine or Champagne (wonderful evidence that breaking with tradition has its limits). Sustainability awareness also extends to cans of beer or cider (two per person) and, my personal favourite, two cans of premixed aperitifs.
Also, 25 water fountains throughout Lord’s will enable fans to refill their own bottles, while The Lord’s Tavern will be serving responsibly-sourced food throughout the day.
At several of the grounds, including Lord’s, there will also be a drive to reduce plastic waste. Cider and beer sold on site will be provided in reusable cups, but during The Hundred there will be no £1 charge.
Now that really is cricket!