Burger King Dropped Soda From its Kids Menu

By Frazer Jones
Share
Theres been a lot of fanfare over the past week from businesses taking a look at health and nutrition and cleaning up their acts—notably, McDonald...

There’s been a lot of fanfare over the past week from businesses taking a look at health and nutrition and cleaning up their acts—notably, McDonald’s and Costco Wholesale both announced plans to begin phasing out antibiotics from their poultry supply chains. But while they may have received a lot of attention, other brands were off making nonchalant changes of their own. For instance: while you weren’t looking, Burger King just dropped soft drinks from its Kids Menu boards like it was no big deal.

It looks like USA Today broke the news, reporting that menu boards will now suggest fat-free milk, low-fat chocolate milk, and 100 percent apple juice as a way to boost nutrition for Burger King’s more pint-sized customers:

Burger King made the change, "as part of our ongoing effort to offer our guests options that match lifestyle needs," said Alex Macedo, president of Burger King North America, in an e-mailed statement to USA TODAY.

 

Of course Burger King’s change doesn’t mean that soft drinks will be forbidden for those who really want them—it’s hard to imagine that soft drinks will ever be completely removed from a fast food menu. All that this means is that soda will no longer be the go-to default drink to accompany kid’s meals, suggesting a chance of pace and offering kids and their parents more choices than they once had.  Considering that even soft drink manufacturers have been rethinking the health of soft drinks, it’s not a bad plan for Burger King or its customers.

[SOURCE: USA Today via Slate]

Share

Featured Articles

TRACT Secures £11.2M to Propel Agri-food Sustainability

Fresh investment supports TRACT in enhancing tools for sustainability in the food and agricultural sectors, aligning with EU regulations

Spain's Citrus Crisis Impacts Global Juice Market

The devastating floods in Spain have shaken up the global citrus supply, heightening challenges in the fruit juice drinks market

McDonald's: Empowering Students Through Scholarships

McDonald's has spent 40 years supporting students with scholarships & plans to continue, despite Robert F. Kennedy Jr.’s plan to Make America Healthy Again

Starbucks' new Chief Sustainability Officer: Marika McCauley

Drink

Nestlé Presents Growth Plan on its Capital Markets Day

Food

Frozen Food Logistics & the Move to -15°C Initiative

Sustainability