Amazon will deliver Whole Foods products through its Prime Now service

The American e-commerce platform, Amazon, announced on 8 February that it is to begin delivering orders from the supermarket Whole Foods using its two-hour Prime Now service.

The service will initially be available in the supermarket’s headquarter city of Austin, along with Cincinnati, Dallas, and Virginia Beach.

Amazon state they will distribute thousands of Whole Foods products, including “fresh and organic produce, bakery, dairy, meat and seafood, floral, and everyday staples” as well as “select alcohol”.

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The firm will offer its service to Amazon Primer users, who pay an annual subscription of US$99, later this year.

Recipients can receive their deliveries within two hours of ordering for no additional charge, or pay $7.99 for a one-hour service on orders $35 or above.

Amazon will offer its service from 8 a.m. until as late as 10 p.m.

The e-commerce company acquired Whole Foods in June last year for $13.7bn.