Premier Foods renews Cadbury cake licence in sweet deal with Modelēz International
Premier Foods has signed a five-year deal with Modelēz International to continue making Cadbury-branded cakes and ambient desserts.
The renewed license has been expanded significantly and will allow the company to produce Cadbury cakes in 36 more countries including China, Japan and Canada
Effective as of 1 September 2017, the partnership will allow Premier Foods to produce and manufacture Cadbury-branded cakes for 46 countries, having previously only covered 10.
In a statement, Gavin Darby, Chief Executive Officer of Premier Foods, said: “Building on a relationship which now spans over 30 years, we are delighted to have completed the signing of this new strategic global partnership with Mondelēz International, and we look forward to working with them in years to come.
“We are particularly pleased about the expanded scope of geographies and brands, given the opportunity this provides us to further accelerate the growth of Premier Food’s International Business”.
The long-standing partnership allows Premier Foods to use the full range of Cadbury brands including Flake, Crunchie, Caramel, and Marvellous Creations, as well as the Oreo brand.
Glenn Caton, President of Northern Europe, Mondelēz International welcomed the ongoing partnership: “We are very proud of our long term partnership with Premier Foods and are delighted to be continuing to work together to nurture and develop our well-loved portfolio of brands and products.
“The future is bright for Cadbury cakes and for the people that love them.”
Premier Foods is headquartered in St. Alban's and their cake-range includes Mini Rolls, Amaze Bites, and celebration cakes.