May 17, 2020

Mondelēz International Opens $90 Million ‘factory of the future’ in Bahrain

Mondelez International
bicuit
oreo
snack
Laura Mullan
2 min
The new 250,000 square meter manufacturing facility is the size of 30 soccer fields with a production capacity of nearly 45,000 tons per year.
Mondelēz International, the snack company behind brands such as Oreos and Ritz, has opened a new $90mn factory in Bahrain.

The new 250,000 square mete...

Mondelēz International, the snack company behind brands such as Oreos and Ritz, has opened a new $90mn factory in Bahrain.

The new 250,000 square meter manufacturing facility is the size of 30 soccer fields with a production capacity of nearly 45,000 tons per year.

The US-based company has already invested over $75mn in a Kraft cheese and Tang-powdered beverage plant in Bahrain.

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Demand for Mondelēz's biscuits in the Middle East and Africa has been growing at double-digit rates, according to the company.

The new state-of-the-art facility aims to capitalise on this growing demand by serving as a hub for exports to the region, helping Mondelēz cut down on delivery costs and improve the freshness of its items.

Mondelēz says that the two plants will help to create 150 direct jobs and help sustain over 12,000 indirect jobs.

“This investment in Bahrain is a great example of how we’re building a world-class supply chain, with Factories of the Future in strategic locations around the world designed to simplify operations, increase flexibility, improve productivity and meet the growth demands of our Power Brands,” said Daniel Myers, Executive Vice President of Integrated Supply Chain.

He added: “This investment in Bahrain is a great example of how we’re building a world-class supply chain, with Factories of the Future in strategic locations around the world designed to simplify operations, increase flexibility, improve productivity and meet the growth demands of our Power Brand.”

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May 17, 2020

IHOP becomes IHOb, and the 'b' stands for burgers

IHOP
IHOb
burgers
franchise
James Henderson
2 min
The IHOP restaurant franchise will know be known as IHOb, with the b to stand for burgers
IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was r...

IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was revealed next week, with speculation about what the ‘b’ may stand for, with guesses ranging from brunch to bananas.

In a release, IHOb said that change in fact celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers.

To show the brand is as serious about burgers as it is about its world-famous pancakes, it’s flipped the “p” to a “b” in their iconic name for the time being, including its Twitter handle.

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A flagship IHOb restaurant in Hollywood, CA, has also been completely “re-burgered”, and will offer all of the company’s new range of burgers, with its Ultimate Stakeburgers to come in seven varieties.  

“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb.

“Our new Ultimate Steakburgers are made with all-natural, 100% USDA Choice, Black Angus ground beef that is smashed on the grill to create a sear that locks in the juices and flavour.

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