The German company reported a 68.95 increase in active US customers over the past year, boasting 1.2mn US customers.
May 17, 2020
Laura Mullan

HelloFresh is now the biggest meal kit service in the US by market share

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German meal-kit maker HelloFresh has pulled ahead of Blue apron to become the market share leader in the US market.

Competing with rival Blue Apron in...

German meal-kit maker HelloFresh has pulled ahead of Blue apron to become the market share leader in the US market.

Competing with rival Blue Apron in the US, HelloFresh delivers pre-packaged meal ingredients to make home cooking easier.

The German company reported a 68.9% increase in active US customers. Today HelloFresh has around 1.2mn US customers. 

In its first-quarter results, the German firm reported that its revenue jumped 44% to EU€295.6mn ($353.5 million), or 60% excluding currency effects.

Meanwhile, Blue Apron saw a 20% slump in its first-quarter revenue.

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In March, HelloFresh revealed that it acquired Green Chef, an organic meal-kit startup that is geared towards consumers who follow a vegan, gluten-free, Paleo or Keto diet.

By targeting speciality diets, the firm hopes to establish its position in the US meal kit sector.

The meal-kit market is growing rapidly, according to a report by Earnest Research meal-kit sales rose 40.7% last year.

In response to its net revenue decrease, Blue Apron has launched a pilot programme with Costco, selling its meal-kits in a handful of its stores in a bid to expand the brand’s reach.

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