HelloFresh is now the biggest meal kit service in the US by market share

By Laura Mullan
German meal-kit maker HelloFresh has pulled ahead of Blue apron to become the market share leader in the US market. Competing with rival Blue Apron in...

German meal-kit maker HelloFresh has pulled ahead of Blue apron to become the market share leader in the US market.

Competing with rival Blue Apron in the US, HelloFresh delivers pre-packaged meal ingredients to make home cooking easier.

The German company reported a 68.9% increase in active US customers. Today HelloFresh has around 1.2mn US customers. 

In its first-quarter results, the German firm reported that its revenue jumped 44% to EU€295.6mn ($353.5 million), or 60% excluding currency effects.

Meanwhile, Blue Apron saw a 20% slump in its first-quarter revenue.

SEE ALSO:

In March, HelloFresh revealed that it acquired Green Chef, an organic meal-kit startup that is geared towards consumers who follow a vegan, gluten-free, Paleo or Keto diet.

By targeting speciality diets, the firm hopes to establish its position in the US meal kit sector.

The meal-kit market is growing rapidly, according to a report by Earnest Research meal-kit sales rose 40.7% last year.

In response to its net revenue decrease, Blue Apron has launched a pilot programme with Costco, selling its meal-kits in a handful of its stores in a bid to expand the brand’s reach.

Share

Featured Articles

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

As bird flu sees sales of raw milk spike, we look at the work of Tetra Pak, a giant in the world of pasteurisation.

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Nestlé is meeting targets on sustainably-sourced Nescafé coffee, & has donated 21mn plants as part of global ESG initiatives, a company report claims

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam

Drink

Guinness & Carlsberg Back Drought Resistant Grain for Beer

Drink

Tyson Foods Shares Plummet in Face of Costs & Inflation

Food