HelloFresh Launches Online Food Market in the US

HelloFresh Market, currently available in parts of Europe, will be implemented in the United States to provide extra services to food delivery customers

The convenience food market has grown exponentially since the adoption of meal kit services. HelloFresh, a popular meal delivery brand, has announced the launch of HelloFresh Market—an online store that allows customers to add or change the food that they receive on a subscription basis. 

The HelloFresh Market will roll out across the US within the next month and will provide customers with a convenient way to purchase ready-to-heat meals as well as everyday food items, including fresh produce, snacks, desserts, and sides. Previously the company has provided customers with food delivery packages containing ingredients based on their menu choices. 

‘With the launch of HelloFresh Market, we are excited to offer customers an expanded selection of delicious meal solutions and grocery items that will fit their needs beyond dinnertime’, says Uwe Voss, CEO of HelloFresh US. ‘Building an exceptional meal-kit experience over the past 10 years has been key to establishing strong market leadership. [...] Through our state-of-the-art supply chain and technology infrastructure, we will provide superior full-service delivery for all meal occasions and capture a greater share of our customers’ overall food budget’. 

Youtube Placeholder

Enhancing the Food Experience

The establishment of the HelloFresh Market in the US follows a successful implementation in the Benelux region—Belgium, Netherlands and Luxembourg. Customers in the region were given access to a choice of 150 items to add to their meal kit recipes. The company found there was a direct correlation between the increase in the number of add-on purchases and the addition of more products to the range. 

The result of the launch in the Benelux region has provided the company with important information, which it hopes to replicate upon expansion to the US. HelloFresh will also work to provide more products to enhance the shopping and cooking experience, including offerings like chef-curated bundles that allow for quick, professional meal preparation.

Share

Featured Articles

Nestlé Announces New CEO Alongside Future Investment Plans

Nestlé appoints Guillaume Le Cunff as new CEO of Zone Europe, along with future plans surrounding sustainability, mergers and acquisitions and innovation.

Danone Launches new Global Training Programme

Danone partners with leading technology firms: Google, Microsoft and Alibaba Cloud to utilise AI and technology in upskilling 100,000 employees worldwide.

Mondelēz Cements Snacks Industry Position With Biscuit Lab

Mondelēz International opens Singapore Biscuit and Snacks innovations lab in bid to keep pace with snacking tastes, as consumers target healthier eating

Sainsbury's Targets Sustainable Cocoa by 2025

Sustainability

Coca-Cola Bottling Company Embracing ESG Challenges

Drink

Walmart Supports Programme to Decarbonise Food Supply Chain

Food