May 17, 2020

Cargill is using blockchain technology to trace turkeys from farm to table

Laura Mullan
2 min
The poultry will be primarily available from stores and farms in Texas.
Agricultural conglomerate Cargill Inc. is harnessing blockchain technology that will allow consumers to trace their individual Thanksgiving turkey from...

Agricultural conglomerate Cargill Inc. is harnessing blockchain technology that will allow consumers to trace their individual Thanksgiving turkey from the store where they bought it to the farm that raised it. 

This blockchain technology is the same that is used for the cryptocurrency Bitcoin.

It structures data into a series of records that cannot be changed or removed and that can be shared across a network of computers or added to securely by participants. 


To learn more about their Thanksgiving turkey, consumers in selected locations can enter a code on its packaging into an online site which will link them back to one of four farms involved in the pilot. 

The poultry will be primarily available from stores and farms in Texas.

It is thought that the cloud-based blockchain system may be faster, simpler and more effective than the current system which often involves multiple software systems and paper records.

“The Honeysuckle White brand is committed to food transparency and we’re the only major turkey brand to exclusively provide family farm-raised turkey,” Deborah Socha, Honeysuckle White brand manager.

“We know consumers are looking beyond farm-to-table marketing promises to better understand where their food comes from and how it is produced. That’s why the Honeysuckle White brand is the first and only major turkey brand to pilot a blockchain-based solution for traceable turkey.”

Blockchain technology is widely known for underpinning cryptocurrencies such as Bitcoin, however, food industry leaders are increasingly utilising blockchain technology to enhance food traceability. 

Recent research by MarkertsandMarkets has predicted that the food traceability market will be worth US$14bn by 2019, as consumers increasingly want to know where their food is coming from and if its, for instance, natural, organic and antibiotic-free. 

Cargill’s Honeysuckle White brand is the first major turkey brand to pilot a blockchain system, which could give it a competitive edge ahead of Thanksgiving shopping. 


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Jun 17, 2021

Better Origin’s AI insect farm is a solution to food waste

Helen Adams
2 min
Better Origin, a UK agritech business uses food waste as the solution to food security

With 1.3 billion tonnes of food wasted annually, a solution has come to market that recycles food waste back into feed, using insects.

Better Origin, a UK agritech business based in Cambridge, has developed a fully automated insect farm powered by AI, to naturally feed chickens. The company is reducing dependency on imported feed and helping food producers achieve net-zero. 

With the global population expected to surpass nine billion by 2050, food production will need to increase by 70% to meet this demand. Sustainably produced animal-grade protein is a part of a long-term solution to increase food supply to humans.

Launched in 2015, Better Origin started with two Cambridge graduates’ love for nature and technology and a desire to ‘bring the food chain back to its origins’.


The Better Origin X1 product reduces the need for many resources

Better Origin wanted a solution to the broken food chain. By using both nature and AI, the company is addressing the global food security problem. Their solution to food waste increases food security and improves animal welfare and sustainability. 

The product – the Better Origin X1 - uses insects to naturally convert food waste into animal feed. It reduces the need for many resources required to produce animal feed:

  • Land
  • Crops
  • Transport
  • Water 

The X1 looks like a standard shipping container, but it's a fully autonomous, modular insect farm powered by AI. The feed created by this new technology is produced naturally, is cost-effective and promotes a more circular food system, providing greater resilience and flexibility in times of need.

The Better Origin X1 recycles local agricultural waste to produce natural insect protein. This reduces the farmers’ dependency on unsustainable feeds, such as soy. The bioconversion unit grows insect feed on the farmers’ behalf, overseeing the larvae’s feeding and growth. This solution tackles waste and improves productivity, yield, and animal welfare, all while delivering a 130% ROI.


Achieving net-zero with insect protein and AI innovation

Insects farms are already operating in four places around the UK, including independent free-range farms.

“Humans are terrible at dealing with waste, while nature does it perfectly”, said Fotis Fotiadis, CEO & Founder of Better Origin. “We can have insects all around the world, addressing food waste locally. They will improve the lives of animals and make the future of food more sustainable. Our technology is on the path to becoming the mark of best practice within the food industry. We are working with farmers, retailers, and food producers to roll out this solution, with the aim to help secure the future of food.”

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