May 17, 2020

Cadburys Australia receives $59mn investment – but jobs will go

Cadburys
chocolate
chocolate
Andrew Woods
2 min
FDF World reports on investment deal for Cadbury's that will see jobs cut
Cadbury’s Australia has received $59mn in investments from its parent company Mondelēz International, but 50 jobs will be lost as part of the shake-u...

Cadbury’s Australia has received $59mn in investments from its parent company Mondelēz International, but 50 jobs will be lost as part of the shake-up at its Claremont plant. Mondelēz is embarking on a cost-cutting drive, which will involve job losses at the Tasmania plant, as it aims to boost efficiency through investment in new technologies, equipment and automation. A specialist training program has also been scheduled for staff as the company battles rising costs and increasing competition.

Mondelēz area vice president Amanda Banfield said: “Our team here has worked hard to help us become more efficient, cut costs and improve our competitiveness and as a result, we’ve reduced the cost of converting raw materials into a block of chocolate by 12%.

Related stories:

Read the latest issue

“But while progress has been made, increasing local and global competition, low domestic growth, rising costs, and Australia’s distance from overseas markets make it difficult to compete against the likes of European factories with lower costs.

“To remain competitive, we need to improve our conversion costs by 30%,” she added, “as we continue to raise the bar as competition increases further.”

The Claremont factory in Hobart was the first to be set up by Cadburys outside of the UK, when it opened in 1922. This summer, Cadburys announced that it was to dispense with the Fairtrade logo on its packaging as it set up a similar initiative called Coca Life.

Parent company Mondelēz International saw its net revenue decrease by 5% during the second quarter to $5.99bn, which it blamed on the global cyber attack last June, which caused major disruption to its shipping and payments systems.

 

 

Share article

May 17, 2020

IHOP becomes IHOb, and the 'b' stands for burgers

IHOP
IHOb
burgers
franchise
James Henderson
2 min
The IHOP restaurant franchise will know be known as IHOb, with the b to stand for burgers
IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was r...

IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was revealed next week, with speculation about what the ‘b’ may stand for, with guesses ranging from brunch to bananas.

In a release, IHOb said that change in fact celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers.

To show the brand is as serious about burgers as it is about its world-famous pancakes, it’s flipped the “p” to a “b” in their iconic name for the time being, including its Twitter handle.

SEE ALSO:

A flagship IHOb restaurant in Hollywood, CA, has also been completely “re-burgered”, and will offer all of the company’s new range of burgers, with its Ultimate Stakeburgers to come in seven varieties.  

“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb.

“Our new Ultimate Steakburgers are made with all-natural, 100% USDA Choice, Black Angus ground beef that is smashed on the grill to create a sear that locks in the juices and flavour.

Share article