Cadbury and Nutella are about to launch new biscuit lines
Chocolate snack specialists Cadbury and Nutella are both expanding their ranges with plans to introduce new biscuit offerings into the market.
Nutella, owned by Ferrero and producer of hazelnut chocolate spread, is releasing its B-Ready breakfast bar, a wafer-based snack containing rice puffs and covered in chocolate.
B-Ready has been well-received during a trial in convenience stores in the UK, and will be on sale for £0.56 per bar from September, with a pack of six costing £1.99.
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Cadbury’s new biscuit is targeting the premium end, with its new snack being microwavable so consumers can eat it warm.
The announcement comes shortly after Cadbury said it was increasing production for the first time since owner Mondelēz International invested £75mn in its Bournville production facility.
Mondelēz International has invested over £200mn into UK manufacturing, research and invention since 2010.
This includes the investment in our Bournville factory to create four state-of-the-art new lines to increase productivity and over £18mn to create new knowledge, jobs and innovative manufacturing techniques across its Global Chocolate Centre of Excellence in Bournville, and Reading Science Centre on the Reading University Campus.
Mondelēz International is a global snacking powerhouse, with 2015 net revenues of approximately $30bn generated from sales in 165 countries.