Instant Ramen Company Nissin launches breakfast noodles

Ramen noodles for breakfast? Nissin Foods USA is stirring up morning appetites with the launch of Cup Noodles Breakfast.

Nissin Foods USA is stirring up morning appetites with the launch of Cup Noodles Breakfast, the first ramen product for the most important meal of the day. Satisfying the cravings of breakfast fans and noodle enthusiasts alike, it says.

Cup Noodles Breakfast is an all-day breakfast experience. The new offering blends ramen with breakfast flavours, including pancakes, maple syrup, sausage and eggs. The Noodles Breakfast is ready to eat in four minutes and served in the brand's iconic cup packaging making it easy to enjoy both on-the-go or at home.

"We know our products are a go-to meal any time of the day," said Priscila Stanton, Senior Vice President, Marketing, Nissin Foods USA. "Saucy, soup-based, spicy, sweet or savory, we even added rice to some, so by adding Cup Noodles Breakfast to our line-up we are truly feeding cravings around the clock - morning, noon, night or late night."

Cup Noodles Breakfast marks the brand's second limited-edition flavour, following the successful launch of Cup Noodles Pumpkin Spice.

Nissin Food Products is a Japanese international food company that specializes in the production and sale of convenience food and instant noodles. It was established in Japan in 1948.


Share

Featured Articles

Diageo Trials new Baileys Paper-Based Bottle

Diageo trials a dry moulded fibre bottle made of 90% paper by partnering with PA Consulting, as part of the Bottle Collective with PA and PulPac.

Unilever CEO Schumacher Lays out Plastics Roadmap

Unilever CEO Hein Schumacher sets out a roadmap to a Global Plastics Treaty, in wake of controversy that saw company criticised for watering down ESG goals

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

Drink

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Sustainability

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam

Drink