Instant Ramen Company Nissin launches breakfast noodles

Nissin Foods USA is stirring up morning appetites with the launch of Cup Noodles Breakfast, the first ramen product for the most important meal of the day. Satisfying the cravings of breakfast fans and noodle enthusiasts alike, it says.

Cup Noodles Breakfast is an all-day breakfast experience. The new offering blends ramen with breakfast flavours, including pancakes, maple syrup, sausage and eggs. The Noodles Breakfast is ready to eat in four minutes and served in the brand's iconic cup packaging making it easy to enjoy both on-the-go or at home.

"We know our products are a go-to meal any time of the day," said Priscila Stanton, Senior Vice President, Marketing, Nissin Foods USA. "Saucy, soup-based, spicy, sweet or savory, we even added rice to some, so by adding Cup Noodles Breakfast to our line-up we are truly feeding cravings around the clock - morning, noon, night or late night."

Cup Noodles Breakfast marks the brand's second limited-edition flavour, following the successful launch of Cup Noodles Pumpkin Spice.

Nissin Food Products is a Japanese international food company that specializes in the production and sale of convenience food and instant noodles. It was established in Japan in 1948.