Technology is revolutionising the restaurant experience
Few sectors were affected more by the COVID-19 pandemic than the restaurant industry.
As lockdowns, social distancing measures, and safety concerns swept the world, restaurants were faced with the daunting task of keeping their doors open while ensuring the health and well-being of their customers and staff. In these challenging times, technology emerged as a vital lifeline for the restaurant industry, offering innovative solutions to navigate the stormy seas of uncertainty.
Dallas-based multi-brand franchising company Brix Holdings specialises in food service chains with superior products and attractive growth prospects. Its portfolio of restaurants includes Red Mango Café, Smoothie Factory + Kitchen, Souper Salad, Orange Leaf, Humble Donut Co., Greenz, Friendly’s, and Pizza Jukebox.
Carissa DeSantis, BRIX Holdings’ Chief Technology Officer, leads the strategy, implementation and execution of technology across the organisation’s portfolio of brands.
“We're strategising and gearing up for some major growth,” she comments. “We've got a lot of interest, and a lot of signed agreements for new builds in place. We have a new brand that we're launching, Pizza Jukebox, and we're also looking to acquire additional brands. So, as a business, we're growing and seeing that scalability and a lot of interest there.”
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