May 17, 2020

Vitafoods Asia 2015 takes to Hong Kong to support Asia’s functional foods market

Vitafoods Asia
functional foods
Frazer Jones
2 min
The Tasting Bar is a popular feature at Vitafoods Asia
As we know, the consumer market in Asia is changing rapidly. As wealth expands and the middle class grows, so too does demand grow for more specialized...

As we know, the consumer market in Asia is changing rapidly. As wealth expands and the middle class grows, so too does demand grow for more specialized consumer goods—more luxury goods, more convenience goods, and more value-added products as well including nutraceuticals and functional foods and beverages. According to trade show hosts Vitafoods Events, the demand for better for you foods has been growing more the last decade. But the demand is expected to grow especially fast over the next few years to come in several regions within the Asia market:  

According to Euromonitor International, the retail value of fortified (or functional) food and beverages across Asia Pacific is expected to grow by 50.0% from 2014 - 2019, amounting to US$153.7 billion by the end of that period. Within the region, the top five performing markets are China, Japan, Indonesia, South Korea, and Hong Kong respectively, with China accounting for nearly 60% of the territory's total sales.

Support for that growing industry will be on display at Vitafoods Asia 2015, taking place this September at the AsiaWorld-Expo exhibition center in Hong Kong. Billed as “the nutraceutical event for Asia,” the trade show aims to meet the needs of manufacturers, distributors, wholesalers, scientists, R&D and marketing professionals within the functional foods and supplement industries. As the fifth annual incarnation of the event, this year’s Vitafoods Asia features seminars from global experts in the industry, as well as a specialized and expanded Vitafoods Asia Conference to best practices and new research developments within the nutraceuticals field. Other features include a New Products Zone, an Exhibitor Presentation Theatre with space for live demonstrations, and a popular Tasting Bar where attendees can vote on their favorite new developments.

RELATED CONTENT: Talking Top Trends from Natural Products Expo West 2015

“Building upon the success of our last event, the team is working to enhance some of the best-loved visitor attractions of the show, as well as introduce fresh elements that will improve the experience for exhibitors and visitors alike,” said Chris Lee, Portfolio Director for Vitafoods Events. “Ultimately, we aim to create a platform that promotes knowledge-sharing and networking, both of which facilitate business deals for the industry.”

Vitafoods Asia 2015 will take place September 2-3, and pre-registration is available now

Share article

Jun 15, 2021

Hy-Vee and Google Cloud partner

Helen Adams
2 min
Hy-Vee and Google Cloud partner to enhance retailer's digital capabilities

Hy-Vee has signed a multiyear partnership with Google Cloud to stay on the cutting edge of digital technology and drive innovation for its customers – both in store and online. 

One of the most popular grocery stores in the USA, Hy-Vee is an employee-owned corporation headquartered in Iowa with a revenue of $11b. 


Google Cloud services will support Hy-vee customers

While Hy-Vee has worked to stay at the forefront of digital shopping trends, the COVID-19 pandemic affected grocery shopping in many ways, causing more consumers to shop online and create higher demand in its virtual shopping space. 

Utilizing Google Cloud’s solutions, localised information and features will make it easier for customers to complete their grocery shopping online and allow Hy-Vee to provide more personalized service and easier ordering.

The company is utilsing a suite of services powered by Google Cloud to:

  • Make online shopping easier for customers who use its Hy-Vee Aisles Online services, 
  • To integrate Hy-Vee’s virtual dietitian services
  • To enable customers to schedule vaccinations online including the COVID-19 vaccine.

The continued integration of Google Cloud services will help Hy-Vee launch future innovations as the company fulfills its mission of making customers’ lives easier.

Hy-vee is bringing innovative technology to customers

As recently reported in Food Digital, Kroger has started a drone delivery service for customers in Ohio. Now Hy-Vee has found another unique way to deliver to customers an improved shopping experience.

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, President, Digital Growth, and Co-Chief Operating Officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services – whether that be in our aisles in person or online.”  

“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, Managing Director for Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”

Share article