Starbucks Has Expanded Mobile Ordering After Success in Portland

By Frazer Jones
In this busy world, mobile payment is the way of the future. Starbucks is one of the latest food and beverage chains getting involved with mobile orderi...

In this busy world, mobile payment is the way of the future. Starbucks is one of the latest food and beverage chains getting involved with mobile ordering and taking it to new audiences. Following a successful test run in Portland, the coffee enterprise expanded its integrated Mobile Order & Pay service to hundreds of stores across Oregon, Washington, Alaska, and Idaho.

Back in October, Starbucks held its Starbucks Leadership Experience conference in its hometown of Seattle. At this conference, the global coffee chain announced several innovations and strategies in store for the next year—and among these innovations, perhaps the most crucial was the announcement of mobile ordering and mobile pay functions through the Starbucks mobile app, starting with a test run at 150 locations centered around the Portland, OR area.

That initial mobile ordering test run was a resounding success—enough for Starbucks to move ahead with rolling out Mobile Order & Pay services at 650 locations across four Pacific Northwestern states:

The feature, which was first tested in Portland, is expanding to customers with the Starbucks® app for iPhone® and will be available at approximately 650 locations in Washington, Idaho, Oregon and Alaska. Starbucks plans to continue a national roll out throughout 2015. Committed to enhancing the customer experience, the ease of use for both customers and partners (baristas) is expected to increase speed of service, drive incremental transactions and increase throughput across Starbucks stores. 

 

The ability to order a coffee and breakfast ahead of time, in order to simply pick them up hot and fresh—and already completed, paid for, and waiting for you—is a tantalizing prospect for a lot of busy people trying to make it to work on time in the morning without getting caught in a long and backed up coffee line. If Starbucks is able to maintain the success of this program enough to keep it pushing forward, it’s going to make a lot of coffee drinkers happy nationwide. 

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