Starbucks is Gearing Up for Record Gift Card Purchases on Christmas Eve
When in doubt, give a gift card. That’s the spirit that has made gifts like Starbucks Cards such a hot seller around the holidays for years. After all, who can’t use a little bit of free money—especially gift card money that expressly must be used on an indulgent little treat for yourself like a chestnut praline latte?
Of course that’s the spirit that also makes gift cards the kind of gift that’s usually purchased at the very last minute—but that just means that the highest sales for gift cards are yet to come, most often purchased on the actual night before Christmas. According to QSR Magazine, Starbucks in particular sold more than 2 million gift cards in the United States and Canada on Christmas Eve last year, and the coffee chain is gearing up to break a new record with even more gift card sales this year.
Starbucks is attributing much of that to its recently beefed up gift card collection—according to the report, the Starbucks Card Collection now boasts over a hundred different designs, making them feel more personalized and appealing as a gift option:
That limited edition Sterling Silver Starbucks Card is in a class all its own, a keychain made of engraved 925 sterling silver that also happens to be a fully functioning Starbucks Card for making purchases and collecting rewards points. Sure it’s $200, but $50 of that is preloaded onto the card—it may be a niche gift, but it’s definitely a gif that will appeal to a certain demographic (especially among consumers who already have Starbucks Rewards gold cards). It’s a smart tactic in providing a range of gift cards that feel more like real thoughtful gifts than the afterthought connotation often associated with gift cards.
As the days continue to count down, consumers are going to have to buckle down and make their final gift-buying decisions. When they do: Starbucks will be ready.
[SOURCE: QSR Magazine]
Lidl's climate targets and carbon neutral ambition
Discount retailer Lidl has announced its aim to reduce CO2 emissions from its own operations.
By 2030, Lidl aims to reduce its operational emissions by 80% across all 32 countries it operates in.
Lidl lowering prices and carbon emissions
To achieve this, Lidl will focus on cutting carbon emissions across its retail stores and distribution centres in a number of ways:
- Solar panel installation on all new stores, where possible
- Improving overall energy efficiency through investment in the latest refrigeration and lighting technologies
- Lidl will operate 350 electric vehicle charging points at its stores by 2022
- The company will also oblige suppliers, representing 75 % of product-related scope 3 emissions, to commit to their own climate protection targets according to the methodology of the Science Based Targets initiative, by 2026
- Lidl will continue to support farmers in Lidl GB’s Grassroots programme, to conduct develop carbon reduction plans.
Lidl’s ambitious targets to make a significant contribution
Lidl has been building partnerships with other suppliers to boost sustainability, such as its initiative with Wyke Farms to produce a supermarket-first carbon neutral cheddar and Lidl’s commitment to ban peat from its compost range by 2022.
“With the UK hosting COP26 in November, this is a crucial year in the fight against climate change and we recognise our responsibility to reduce our emissions to help tackle this important issue”, said Christian Härtnagel, CEO at Lidl GB. “As part of the Schwarz Group, Lidl has a presence in 32 countries around the world and more than 310,000 employees globally. We’re therefore one of Europe’s largest retail businesses and through these ambitious targets we hope to make a significant contribution by not only rapidly decarbonising our own operations but also supporting our suppliers to do the same. As a discounter, it is ingrained in us to be constantly looking to maximise efficiency and reduce waste. Whether it’s how we heat and light our stores, or how we transport food from our suppliers to our warehouses, we are continuing to find ways to cut emissions across our business.”