KFC launches new one-click ordering system

By Stuart Hodge
KFC has launched an innovative new one-click ordering system with both a physical and virtualbutton which will allows users to have products delivered t...

KFC has launched an innovative new one-click ordering system with both a physical and virtual button which will allows users to have products delivered to their home address.

The scheme has launched in India and the fast food giant hopes it will allow customers more flexibility and convince those who are put off by having to travel to their nearest store to be more likely to make purchases.

The physical KFC One-Click button is a device that allows customers to order their favourite KFC menu items and only requires a one-time setup, with users having to connect it to WiFi on their smartphone.

Once users press the button to place the order, they will receive a notification on their phone asking them to confirm the order, and when they do it gets delivered to their address from whichever KFC outlet is closest.

Virtually, it works through the KFC app and website and users can do the same as they can with physical button after registering to the site.

KFC India's CMO Lluis Ruiz Ribot said: “The KFC One-Click button is a disruptive tech-innovation that makes ordering food super-easy and fun. 

"With the One-Click we are creating a whole new-ordering experience in the QSR category and we are confident that it will drive engagement and give impetus to our online ordering."

At the moment, the only payment option for the service is cash upon delivery but that may change in future.

The company has confirmed that there will be no extra costs to using the one click service.

It is being rolled out across India's 318 KFC outlets.


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