[INFOGRAPHIC] Five Things to Know About the American Consumer’s Coffee Habits
If you’re going to be effective at developing and marketing the right products, you’ve got to know what consumers are looking for – and to know what consumers are looking for, it helps to be in tune with their current consumption habits. This week natural products company Chromadex released a helpful infographic profiling American consumers and their relationship with caffeine, and it’s filled with some interesting insight that every coffee producer and retailer should know:
1. 66 percent of Americans drink two or more caffeinated beverages every day on average
That’s more than half of the population drinking a significant amount of caffeine every day. That bit of information can be used in a lot of ways, not the least of which can be motivational for small upstart coffee roasting and retail businesses – there is a whole lot of market share out there to capture. The industry might feel saturated, but in reality there’s still plenty of room for new businesses and new ideas in the field of coffee.
2. 1 in 3 young Americans are seeking to reduce their caffeine intake for improved health
As we said, the market for coffee and other caffeinated products is still huge – but it’s also true that the landscape is changing in terms of what consumers are looking for. Just like whip cream-laden sugary specialty espresso drinks are starting to lose their appeal, consumers are also changing the way and the frequency with which they consume caffeine.
3. 60 percent of Americans are looking for beverage alternatives with reduced amounts of caffeine
Consumers may be buying fewer caffeinated beverages out of health concerns, but would they buy more if a product had just enough caffeine to get the job done? When Starbucks acquired the retail chain Teavana, it wasn’t on a whim. Company executives were early to see the writing on the wall that consumers are developing diversified interests beyond basic coffee and espresso drinks, and that interest is becoming steadily stronger. Retailers would be smart to consider alternatives to hold onto that wider audience losing an interest in the coffee-for-caffeine standard. Tea, carbonated beverages, caffeinated water – the sky’s the limit.
4. 10 percent of Americans consume more than six caffeinated beverages daily
For every action, there is an equal and opposite reaction – and just as plenty of Americans are cutting down on their caffeine intake, another section of the market share is ramping their intake way up. 10 percent may be a minority, but it’s still a sizeable chunk with serious buying power. How will you develop products that cater to this market?
5. 56 percent of women start their day with coffee
What are women looking for in a morning coffee or tea beverage? That’s something worth finding out, because more than half of women start their day off with a jolt of caffeine.
For more insights and inspiration, check out the full infographic below:
Jim Donald appointed the CEO of Albertsons
Donald, who previously worked as the company...
The Idaho-based grocery chain, Albertsons, has appointed Jim Donald as its new Chief Executive Officer.
Donald, who previously worked as the company’s President and Chief Operating Officer, will keep his presidential role.
The new CEO will replace Bob Miller, who will continue in his position as Chairman of the Board.
“Jim Donald has built an exceptional career in retail,” remarked Bob Miller.
“His knowledge of our company and industry is unmatched, and I know his contributions will be invaluable as we enter the next chapter of Albertsons Companies.”
“We look forward to tapping his experience in leading large consumer brands as we work every day to meet our customers’ needs, both in-store and online.”
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In his career, Donald has held positions such as the CEO of Starbucks and the CEO of Pathmark Stores.
The newly-appoint CEO also worked for Albertsons for 15 years, starting 1976, becoming the Vice President of Operations in Arizona.
“Albertsons Companies is uniquely positioned to operate in both a 'four walls' traditional environment and the 'no walls' world of technology,” stated Jim Donald.
“We serve 34 million customers each week across our 2,300-plus stores and serve 5.5 million patients in our 1,700-plus pharmacies.”
“That's a significant food, health and wellness footprint. We're well positioned to serve the evolving needs of today's customer, wherever and whenever they choose to shop with us.”
“I am looking forward to leading this dynamic company as we focus on innovation and customer-centric retailing in all its forms.”