Duty Free shoppers joy at JFK airport's digital marketplace

By Helen Adams
As the world begins to reopen to travelers, JFK International Airport has created New York’s first digital marketplace for Duty Free shopping

John F Kennedy International Airport, Terminal 4, has become one of the first terminals in the USA to launch a digital marketplace for Duty Free shopping, in partnership with Inflyter and DFS Group.  

The e-commerce opportunity offers travelers flying through T4 to purchase Duty Free items online:

  • Before their arrival
  • While waiting for departure at their gate
  • As they dine at the terminal
  • Or from within one of T4’s premium lounges. 


Customers can browse the website, make an order and pay before arrival or while waiting for their flight to depart. 

Purchases will be delivered directly to the gate and passengers receive their items before boarding the aircraft. 

The digital marketplace enables a contactless and fully digital purchase process, creating a safer journey for customers and retail employees, as the world opens up after the pandemic. 


Shopping and safety are hand in hand at JFK

In 2019, the airport launched AtYourGate at T4, allowing customers to order food and beverages from the app and have them delivered to the gate. 

Since the start of Covid-19, JFK airport has implemented safe practices for processing flights and passengers across all terminals. 

This new campaign will ensure a high level of safety and cutting edge technology to prepare Terminal 4 for the next normal of air travel.


A proud partnership between Inflyter, DFS and JFK is fulfilling a critical need

The partnership between JFK airport, Inflyter and DFS has been a success and the organisations look forward to the customer feedback. 

“At DFS, we continually seek to offer our traveling customers a first-class shopping experience,” said Martin Mathews, Managing Director of DFS North America. “With the Inflyter app and e-commerce site, our customers now have another way to enjoy exclusive, local and limited-edition products that can only be found at DFS.”

“JFKIAT has continued to innovate T4’s offerings to ensure our customers have a seamless experience from curb to gate, and we are proud to partner with Inflyter and DFS Group to launch one of the first digital Duty Free marketplaces in a U.S. airport terminal,” said Roel Huinink, President & CEO of JFKIAT. “In the wake of the pandemic, it is critical for our customers and employees to feel as safe as possible, and ensuring contactless experiences is an important component to rebuilding confidence in air travel. As we begin to see more passenger traffic return, we are pleased to offer a new way for our customers to enjoy a premium shopping experience at T4. We look forward to more of our retail partners joining this new platform as well.”

“As consumers intend to continue their online shopping behavior post-pandemic, we are delighted to have partnered with JFKIAT to deliver an ecommerce platform that will offer passengers the convenience of being able to shop duty free online whenever they want, and not just at the airport,” said Wassim Saadé, Founder and CEO of Inflyter. “What is of particular significance is that this digital marketplace will showcase multiple retailers enabling JFKIAT to pioneer one of the first fully integrated, online and offline premium shopping experiences in the United States.”



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