Coca-Cola Launches a New Aesthetic in the UK
The Coca-Cola bottle is officially 100 years old this year, and it’s celebrating the ever evolving history of its branded packaging to commemorate this anniversary. What better time could there be to introduce a new change in its packaging portfolio? It’s a strong change as well: in the UK, Coca-Cola is unifying its portfolio of Diet Coke, Classic Coke, Coke Zero and Coca-Cola Life under a single brand with uniform packaging across the board to bring its products closer together and make them more identifiable as that single brand.
According to an announcement, advertisements will be supporting the new packaging, which is now utilizing the same branding style across all four Coca-Cola variants. With similar font and design styling, color coding will now be the key identifier to distinguish between Coke variants—red and white for Classic, silver for Diet, black for Zero, and green for Life, colors that have long been established. As Coca-Cola executives state, this new change will help consumers associate all Coca-Cola products as part of the same line, which could encourage Classic Coke fans to try healthier options and expand their purchasing choices:
The new packaging is expected to roll out throughout the UK by May 2015. There’s no word yet as to whether the packaging will make its way to other regions as well.