Bethenny Frankel branches out into confectionery with Skinnygirl Candy

By Frazer Jones
TV personality and entrepreneur Bethenny Frankel has built an empire from her diet books and low-cal Skinnygirl cocktail brand. Now that brand is branch...

TV personality and entrepreneur Bethenny Frankel has built an empire from her diet books and low-cal Skinnygirl cocktail brand. Now that brand is branching out beyond beverages, announcing the launch of a new Skinnygirl Candy line this week.

“I'm always craving something sweet and I never deprive myself when it comes to treats, ” said Skinnygirl Founder and CEO Frankel in a press release discussing the new line. “I am obsessed with the new Skinnygirl Candy line.  We selected the highest quality ingredients and packaged them in portion controlled servings so you can indulge without the guilt.”

The candy line comes in three types with several varieties in each—chocolates (including truffles and bars), gummies, and mints. The line is on-brand with the rest of the Skinnygirl family, positioned as a premium product at a $4-5 suggested price point. But with availability at select retailers ranging from Dylan’s Candy Bar to Walgreens and Market Basket (and online at Amazon), the products are broadly accessible to

“Skinnygirl Candy fills a void in the sweets industry, giving candy lovers a permissible and well-deserved indulgence,” said Pieter De Haan, President, Rivo. “It’s not only portion controlled to eliminate guilt, but made using only the best premium ingredients so you can feel good about satisfying any sweet craving.” 

Share
Share

Featured Articles

Diageo Trials new Baileys Paper-Based Bottle

Diageo trials a dry moulded fibre bottle made of 90% paper by partnering with PA Consulting, as part of the Bottle Collective with PA and PulPac.

Unilever CEO Schumacher Lays out Plastics Roadmap

Unilever CEO Hein Schumacher sets out a roadmap to a Global Plastics Treaty, in wake of controversy that saw company criticised for watering down ESG goals

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

Drink

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Sustainability

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam

Drink