Aldi to pilot outposts in Kohl’s stores

By Sophie Chapman
The German supermarket chain, Aldi, has announced plans to launch 10 outposts in American department store, Kohl’s. The CEO of Kohl’s, Kevin Mansel...

The German supermarket chain, Aldi, has announced plans to launch 10 outposts in American department store, Kohl’s.

The CEO of Kohl’s, Kevin Mansell, declared last month aims to partner with a “well capitalised” and “high traffic” food retailer.

It is expected that Aldi has made the deal with Kohl’s to generate more exposure, whilst Kohl’s is targeting foot traffic.

Last year, Aldi planned to invest $3bn into its US presence, to remodel existing locations and reach a total of 2,500 stores by 2022.

SEE ALSO:

The German firm’s stores on average cover around 8,000sqft, 15% smaller than Walmart’s average supercentres, and 75% than Neighbourhood Market stores.

Aldi claims its prices are approximately 50% than its competitors on the market, which is made possible by more private brand items.

The company also uses tactics to cut costs, such as requiring customers bring their own bags and pack them themselves, as well as their carts needing a deposit that instigates them returning them, rather than staff having to do so.

Kohl’s has previously been testing Amazon spaces in its fashion retail stores.

Share

Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains

Drink

Luxury food manufacturer Venchi on sustainable packaging

Food

How has the pandemic affected sales at General Mills?

Food