Piccolino owner partners with fintch firm Bink for loyalty app

Individual Restaurants Groups has announced a partnership with Bink, a fintech start-up that eliminates the need for plastic loyalty cards.

Bink’s technology will work with Individual Restaurant’s own loyalty scheme, Club Individual, which currently hosts one million members.

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The fintech start-up will amalgamate customer’s payment cards and loyalty points all in in one app.

It will also offer customers rewards on a bespoke level depending on whether they have a Black or Platinum membership at Club Individual.

Bink’s Payment Linked Loyalty (PLL) technology will mean that customers’ loyalty ID’s will be automatically recognised by retailers when they use their payment card.

This means they can spend and collect points each time they dine, without having to show a loyalty card, coupon or membership ID.

Other major retailers have partnered with Bink in recent months including Iceland, Virgin Atlantic, and the Arcadia Group.

“We are thrilled to partner with Individual Restaurants in their mission to bring world-class loyalty to their diners,” said Lee Clarke, Founder and CEO of Bink. “Loyalty in restaurants is often overlooked, meaning customers and eateries alike lose out. Our partnership will put an end to this.”

“We’re excited to build on Individual Restaurants’ already strong, loyal following, and give their customers the best dining experience every time they visit an Individual Restaurant establishment.”

Adam Purslow, CTO, Individual Restaurants Group added: “We strive to give our diners the best experience from the moment they walk into the restaurant to the moment they walk out. Bink is empowering us to do this by ensuring our customers receive the recognition they deserve for their loyalty.”