McDonald's to open 1000 new stores and ramp up tech efforts after strong Q4 results

By Laura Mullan
McDonald’s plans to open 1000 new restaurants and ramp up its digitisation strategy in 2018 after posting better-than-expected fourth-quarter earnings...

McDonald’s plans to open 1000 new restaurants and ramp up its digitisation strategy in 2018 after posting better-than-expected fourth-quarter earnings.

The fast-food giant said that it hopes to invest US$2.4 billion into its current sites by adding more self-ordering kiosks and other technology upgrades to help with delivery and digital services.

SEE ALSO:

The news comes as the company announced its best same-store sales growth in six years.

McDonald’s noted that this was fuelled by a “strong customer response” to its beverage deals, McPick 2 promotion and its new product Buttermilk Crispy Tenders.

Last year, McDonald’s spent nearly US$2bn to win back customers from competitors. This involved refranchising over 4,000 stores, investing in technologies like self-service kiosks, and adopting a new sleeker restaurant design.

In the fourth quarter, sales at McDonald’s locations rose 4.5% in the Us and 5.5% worldwide.

"Our business is growing, and it’s fundamentally sound," said McDonald's CEO Steve Easterbrook to USA Today. 2017 was our best performance in six years. Customers are rewarding us with more visits."

 

 

 

Share

Featured Articles

Unilever: Gen Z Tastes Driving Culinary Innovation

Unilever Food Solutions Future Menu Trends reports shows adventurous Gen Z tastes are shaping menus and that plant protein use is on the rise

Nestlé & Cargill Combine to Cut Cocoa Carbon Emissions

Nestlé has joined forces with key supplier Cargill to regenerate land around cocoa farms and cut carbon emissions in its su

Unilever to Sell off Ice Cream, With Loss of 7.5K Jobs

Unilever to sell its successful Ice Cream division, as it rationalises operations around Beauty & Wellbeing, Personal Care and Home Care & Nutrition

Nestlé Cuts 2023 GHGs by 13.5% as it Targets Supply Chain

Food

PepsiCo boost for Hispanic-owned Food & Beverage Start-ups

Food

Top 10 customer experience (CX) trends in 2023

Retail