How PepsiCo Reduced its Walkers Crisps Supply Chain Carbon Footprint
Everyone wants to reduce the footprint of their brands’ supply chain. For one thing, sustainability has become a bigger and bigger draw for consumers every year; for another, every efficiency you can build into your supply chain is another opportunity to save money. PepsiCo is one of many companies hoping to improve its efficiencies: in 2007, Walkers became the first consumer brand to bear Carbon Trust’s Carbon Reduction Label. The UK sustainability organization launched the label as a way for businesses to communicate to consumers that they are committed to accurately measuring and reducing their carbon footprint.
Seven years later, how is Walkers doing? According to a report in The Guardian, t’s doing quite well indeed: PepsiCo has reduced the carbon footprint for its Walkers Crisps by 9 percent. That’s significant progress, pointing toward true viability for PepsiCo’s fledgling carbon reduction project. So what measures has Walkers enacted to achieve those goals?
- Starting at the Source: PepsiCo examined everything about its Walkers line including the raw materials with which the brand starts, making changes like switching to low carbon fertilizers.
- Improved Logistics: PepsiCo implemented several sustainability strategies within its fleet, including utilization of biodiesel, switching to 100% British potatoes to decrease supply chain miles, and starting a training program to teach fleet drivers to run their routes more efficiently.
- Involving Technology: “PepsiCo built a diagnostic tool to identify opportunities to boost efficiency,” The Guardian reads, giving insight into how PepsiCo is able to shave even more carbon points after making this much headway. “Sustainability managers have been appointed to champion the company's internal ‘resource conservation’ programme.”
As we noted before, reducing your product’s carbon footprint is about more than just ecology. By 2009, Walkers had already achieved a 7 percent reduction in its carbon footprint – that conservation saved Walkers more than £400,000 within two years alone, according to a Pepsico press release, which the brand has since been able to reinvest in further sustainability initiatives. Now five years further in, the implication of additional savings is substantial.
As environmental and climate changes become more pronounced over the years, it can only be expected that more businesses will start taking a serious look at going fossil fuel free. Following Walkers’ lead by shrinking your carbon footprint is looking more and more like a strong place to start.
New inclusive restaurant in New York, Contento
After a difficult year for the hospitality industry, a new New York restaurant, Contento, has raised the bar, by making it accessible to those with disabilities.
Contento beverage director, Yannick Benjamin, who uses a wheelchair, was tired of straining his neck each time he looked up at a customer. He and business partner George Gallego, who also uses a wheelchair, have designed a restaurant for people with disabilities to enjoy for a glass of wine or a night out, as the world gets back to normal.
Contento is a barrier free restaurant, inclusive of those with disabilities
Over the pandemic period, working from home has led to the evolution of hybrid working, an option which gives equal access to those with a disability.
Now as life gets back to normal, some hospitality businesses are adapting to make sure their buildings are inclusive.
Contento is a ‘barrier free restaurant’ where all customers are welcomed and catered for.
At Contento, half of the bar is low enough for people in wheelchairs to come up and order a drink, without the bartender looking down at them.
"There's a power dynamic that's quite annoying," said Benjamin. "I'm looking at [customers] and I've got to strain my neck."
But at Contento, customers who use a wheelchair can be eye-to-eye with Benjamin when they order. In addition:
- The space between tables is wide enough for wheelchairs to pass in between (which will also be useful for social distancing).
- Customers with visual impairments can scan a QR code on the menu, to have the menu read out loud to them.
The new normal is inclusive
15% of the world’s population lives with a disability. Each of these people deserve a seat at the table in their local bar.
"The key is that anyone who has a disability would be able to walk in here freely and comfortably," said Benjamin.
The world may be slowly getting back to normal, but for some, it will be even better.