Coca-Cola FEMSA launches new facilities in Brazil and Colombia

By Frazer Jones
Fomento Economico Mexicano SAB (FEMSA) is growing quickly throughout South America and Latin America. While its retail division is massive in Colombia a...

Fomento Economico Mexicano SAB (FEMSA) is growing quickly throughout South America and Latin America. While its retail division is massive in Colombia and Mexico and aiming to expand north into the United States, its Coca-Cola FEMSA division—which holds the distinction of being the world’s largest bottling franchise of Coca-Cola products—is investing in Colombia and Brazil. According to a new press statement from the Mexico-based business, Coca-Cola FEMSA has launched two new high-tech bottling facilities in Itabirito, Brazil and Tocancipa, Colombia.

RELATED TOPIC: What FEMSA’s $850 Million Texas expansion could mean for US competitors

The $500 million investment includes $258 million toward the Itabirito plant, which boasts production capacity of 370 million unit cases, in addition to $219 million toward the Tocancipa plant with a capacity of 130 million unit cases. While the Brazil plant is expected to generate up to 600 direct and indirect jobs, the Colombia plant is expected to generate up to 450. In other words,

RELATED TOPIC: Top Ten Global Beverage Companies

"Through these investments, we reaffirm our commitment with the continuous generation of economic, social and environmental value in Brazil and Colombia," said John Santa Maria, Chief executive Officer of Coca-Cola FEMSA, in a press release from Coca-Cola FEMSA. “With the help and support of the authorities and communities where we have built these state-of-the-art plants, our team's hard work and commitment has made it possible to equip these facilities with the most advanced technology available in the beverage industry in order to implement the most innovative and sustainable production processes.”

RELATED TOPIC: Coca-Cola Announces $5B Investment with Africa Bottling Partners

In addition, Santa Maria explained that these regions represent a key part of Coca-Cola FEMSA’s growth strategy. “Going forward, we are certain that Colombia and Brazil represent a solid investment platform, with attractive growth potential and an opportunity to better serve 119 million consumers in these two countries,” he said.

Let's connect!   

Check out the latest edition of Food Drink & Franchise!

[SOURCE: Marketwatch]


Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains


Luxury food manufacturer Venchi on sustainable packaging


How has the pandemic affected sales at General Mills?