Wyndham Hotel Group partners with Novum Hospitality for European expansion
Wyndham Hotel Group and German hotel management group Novum Hospitality have signed a long-term agreement to help develop new hotels across key European destinations.
The UK and Ireland are some of the countries that the pair are set to be target alongside Germany, Austria, Belgium, The Netherlands, and Poland.
Under the deal, up to 20 new hotels will be developed under the Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.
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Novum Hospitality is one of Germany's largest hotel management groups with over 20,000 rooms across 160 hotels operating under the Novum Hotels, Select Hotels, and niu brands.
“Novum Hospitality has a long-standing reputation for developing high-quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complements our development objectives in this dynamic market,” said Wyndham Hotel Group central and eastern Europe development vice president Christian Michel.
“Europe offers tremendous potential and working with Novum Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations.”
Novum chief executive, David Etmenan, added: “This strategic alliance with Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an extraordinary growth opportunity for us.
“We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future.”
Recruitment survey shows struggle to fill hospitality jobs
Hospitality and food businesses are hiring and wages are rising, but employers are facing the biggest deterioration in the availability of candidates to fill new roles in the sector, for more than two decades.
A monthly report from the Recruitment and Employment Confederation (REC) said the reopening of the economy has led to an increase in hiring in the hospitality and food sectors but the high demand for workers is not being met.
A return to normal requires more workers
The steady return to more normal business operations has led to greater demand for staff . As businesses move back into their offices, or begin hybrid working between home and the workplace, there is a need to be filled for tea breaks, caffeine fixes and working lunches. The hospitality and food sectors and trying to fill the vacancies:
- Permanent staff appointments expanded at the quickest rate since 1997
- Temp billings growth hit the highest for nearly 23 years
- Permanent appointments growth hit a series record
At the same time, vacancy growth hit a new series record.
The availability of workers declined at an unprecedented rate, driven by faster falls in the supply of both temporary and permanent staff.
As a result, rates of starting pay rose rapidly at the end of the second quarter.
Improved business confidence leading recovery
The report is compiled by IHS Markit, from responses to questionnaires sent to a panel of around 400 UK recruitment and employment consultancies.
“Recruiters are working flat out to fill roles across our economy”, said Neil Carberry, Chief Executive of the REC. “The jobs market is improving at the fastest pace we have ever seen, but it is still an unpredictable time. We can’t yet tell how much the ending of furlough and greater candidate confidence will help to meet this rising demand for staff. In some key shortage sectors like hospitality and food, more support is likely to be needed to avoid slowing the recovery. That means supporting transitions into growing sectors through unemployment support and new skills programmes, as well as making sure the new immigration system reacts to demand.”
“June’s data confirms that momentum in the jobs market continues to surge, with improved business confidence leading to record high recruitment activity”, said Claire Warnes, Partner and Head of Education, Skills and Productivity at KPMG UK. “As we move towards the final easing of pandemic restrictions, permanent role availability increased at the quickest rate since the survey began in 1997 and temporary roles rose to the greatest extent for 23-and-a-half years. But for the fourth month running we’re seeing a decline in the availability of candidates to fill all these new roles and the most severe deterioration for 24 years. We need action from businesses and government to reskill and upskill furloughed and prospective workers now more than ever, as the increasing skills gap in the workforce has the potential to slow the UK’s economic recovery.”