May 17, 2020

HERO Certified Burgers: Taking the Next Step

HERO Certified Burgers
Canada franchising
Frazer Jones
2 min
Famous Canadian poutine at HERO Certified Burgers
In 2003, John Lettieri set out to offer the Greater Toronto Area (GTA) a better choice of burger. Since then, HERO Certified Burgers has been building a...

In 2003, John Lettieri set out to offer the Greater Toronto Area (GTA) a better choice of burger. Since then, HERO Certified Burgers has been building a strong base of fans supporting the family-owned chain and its dedication to community and sustainable quality burgers made with 100 per cent Canadian beef. Now the chain is ready for even further growth, taking its mission throughout Canada and beyond.

Mindful Growth

At its heart, HERO Certified Burgers is a proud regional brand representing the GTA—and while regional brand is ready to grow, it’s a mindful and deliberate growth that will ensure the HERO brand stays on target.

RELATED CONTENT: Canadian Government Proposes Changes to Nutrition Labeling Requirements

“We’re definitely strong as a regional brand in the GTA, and we focus within that,” said Lettieri, HERO Founder and President. “We’re working on growth in territories outside of Toronto, like London and Ottawa, but we want to keep our growth close to home.”

Still the brand is taking steps forward to increase its footprint in a major way through international growth, including significant progress within the United States. “We’ve embarked on a year-long project of registering our trademark worldwide and in the United States, and we are doing our first couple of stores in Buffalo this year,” said Lettieri, noting that those initial Buffalo stores could launch as early as HERO’s Q3-Q4 of this fiscal year.

RELATED CONTENT: Smashburger Founder Discusses Brand Expansion in Canada

The brand’s choice to expand in Buffalo—just over an hour outside of Toronto—still fits in with HERO’s commitment to mindful regional growth. “Being within one to two hours, between response and travel time, allows us to service our future territories and developers properly and efficiently,” said Lettieri. “So that’s the key thing: servicing our territories.”

Full Traceability from Day One

Location is a priority, now more than ever… To learn more about traceability and sustainability efforts at HERO Certified Burgers, click here to read the rest of this article on FDF World.

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Jun 13, 2021

Tyson Foods 2050 net-zero target with no bargain on taste

Helen Adams
3 min
The global protein company, Tyson Foods, has recognised its responsibility to the environment and aims to reduce emissions

Tyson Foods, a leading global protein company, aims to achieve net-zero greenhouse gas emissions across its global operations and supply chain by 2050. 

The company supplies 20% of the USA’s beef, pork and chicken and is best known for products such as Jimmy Dean, Hillshire Farm and BallPark.

As the first U.S.-based protein company to have an emissions reduction target approved by the Science Based Targets initiative (SBTi), this ambition, in conjunction with the release of the company’s fiscal year 2020 Sustainability Progress Report, underscores the company’s commitment to help combat the urgency of the growing climate change crisis. 


Food giant Tyson will meet net-zero targets

The high level of meat and diary that humans consume is fuelling climate change for many reasons:

  • Gassy cows, sheep and goats are responsible for up to 14% of all greenhouse emissions.
  • 75% of agricultural land across the world is used for animal agriculture. This includes land for the animals to graze upon, as well as the land used for the crops which animals eat to grow in. The amount of land required leads to deforestation.

The move to net-zero is an expansion of Tyson Foods current science-based target of achieving a 30% GHG emissions reduction by 2030, which is aligned with limiting global temperature rise to 2.0c. 

As a global organisation with 239 facilities and 139,000 employees worldwide, achieving net-zero emissions is a large task, which will require a collective effort from every team member, in addition to external stakeholders.

Tyson Foods’ goals include:

  • For emissions to align with limiting global temperature rise to 1.5℃, consistent with the Paris Agreement, by the end of 2023.
  • Expanding the company’s current 5m acre grazing lands target for sustainable beef production practices by 2025.
  • Continuing work to eliminate deforestation risk throughout its global supply chain by 2030.


Tyson foods supports accountability and transparency

“We believe what good food can do for people and the planet is powerful. Our net-zero ambition is another important step in our work toward realising our aspiration to become the most transparent and sustainable food company in the world,” said Donnie King, Tyson Foods President and CEO. 

“At Tyson Foods, we believe progress requires accountability and transparency and we are proud to exemplify that as we work to achieve net-zero greenhouse gas emissions by 2050,” said John R. Tyson, Chief Sustainability Officer, Tyson Foods. “As the first U.S.-based protein company in the food and beverage sector to have an emissions reduction target approved by the Science Based Targets initiative, we hope to continue to push the industry as a leader and remain committed to making a positive impact on our planet, with our team members, consumers and customers, and in the communities we serve.”

Tyson Foods’ new ambition, along with the company’s existing sustainability goals, is aligned with the UN Sustainable Development Goals, which include:

Goal 2: ‘End hunger, achieve food security and improved nutrition and promote sustainable agriculture’. 

Goal 15: ‘Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.’

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