Kellogg's UK announces new sustainable packaging drive

Kellogg’s UK has announced a raft of measures to make its packaging more environmentally-friendly, including a new sustainability commitment, a new solution to allow customers recycle Pringles cans, as well as new recycle-ready cereal pouches.

The snack and cereal company says that it aims to make its packaging 100% reusable, recyclable or compostable by 2025.

Oli Morton, managing director, Kellogg’s UK, said: “While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers.”

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As of December 2018, consumers will be able to recycle their Pringles cans thanks to a partnership between Kelloggs and UK recycling company TerraCycle.

Empty Pringles cans can be sent to TerraCycle using freepost labels to be recycled.

Then, the sender will be rewarded with a charitable donation for every can which can be redeemed for a school, charity or non-profit of choice.

Kellogg’s also plans to use recycle-ready material for its cereal pouches by the end of 2019.

This move will remove around 480 tonnes of non-recyclable packaging from its supply chain each year.

Lou Massari, Senior Director of Global Packaging at Kellogg’s, added: “We cannot accomplish this ambitious goal alone and we will collaborate with new and existing external partners, our customers and other innovators to identify packaging solutions that protect and enhance our foods while delivering on the quality and great taste that consumers expect from us.”

Kellog’s has already taken steps towards makings its operations more sustainable.

For instance, in April, the company announced it would remove all single-use foam and plastic catering ware, plastic straws and plastic water bottles. From its factories and offices globally by the end of 2018.