Giles Miller Studio and Grind launch virtual gallery

By John Pinching
Giles Miller Studio and coffee innovators Grind launch an online gallery and coffee bar at London Design Festival 2021

In life, work, diet and relationships sustainability is a ubiquitous consideration. This belief system also extends to other vital arenas like love, art and, of course, coffee.

For London Design Festival 2021, design and architecture studio Giles Miller Studio (GMS) and cult London coffee brand Grind are collaborating on an immersive virtual gallery space which is sustainable, dynamic and environmentally innovative. 

This year's festival will see the launch of Giles Miller Studio’s 'V-Gallery'; a globally accessible online space built to showcase the studio's shape-shifting, architectural and sculptural works in a revealing new format. It will also host a virtual coffee bar – created in collaboration with Grind – which represents the first in a revolving series of events and content in the space. 

Produced especially for this year’s Design Festival after a year in lockdown, the work reflects the way Giles Miller Studio, and partners Grind, have adapted to changes over the last year, as well as the challenge of becoming more sustainable.

Technology has now evolved sufficiently to enable the creation of an authentic gallery experience without artistic compromise. Indeed, GMS worked with interactive architectural visualisation company Lucid Environments to design the gallery – allowing clients, agents and visitors the chance to engage in new work in a concise and immersive way. By embracing the digitisation of exhibits, the experience also considerably reduces most of the carbon emissions associated with travel and transport.

Every good gallery has a befitting café where visitors can meticulously deconstruct what they have seen and, mercifully, V-Gallery is no exception. The sculptural coffee bar installation features Grind’s own pod machine, designed to get the best from their compostable Nespresso® pods and inspired by the Italian espresso machines used every day in their London drinkeries. Guests can be experience the installation virtually on devices anywhere in the world – from Milton Keynes to Manhattan. 

The sculptural installation also features a new coffee tile developed by Giles Miller Studio in collaboration with Italian material innovation experts High Society. Furthermore, the tiles are created from coffee industry waste in the UK – evidently, modern art is rubbish after all.

Giles Miller Studio has created acclaimed and award-winning work for some of the world’s most prestigious brand names across a variety of industries. The scope and scale of the studio's work ranges from miniature individual components to artworks the size of buildings. 

Share
Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink