Conagra Brands is nearing deal to buy Angie's Artisan Treats

By Laura Mullan
US food manufacturer Conagra brands is reportedly nearing a deal to buy Angie's Artisan Treats, maker of Angie’s Boomchikapop popcorn. Through the de...

US food manufacturer Conagra brands is reportedly nearing a deal to buy Angie's Artisan Treats, maker of Angie’s Boomchikapop popcorn.

Through the deal, Conagra will acquire Angie’s popular brand of Boomchikapop popcorn, said sources familiar with the matter.

RELATED STORIES:

Conagra already owns Orville Redenbacher's brand of butter microwave popcorn, but, it is thought that the reported deal could help the company expand and modernise its portfolio. Sources claim that the deal is in its preliminary stages and could fall through.

The potential deal comes as big brands slow their growth and face increasing competition from upstart, fresher or healthier, brands.

Angie’s Artisan Treats was founded 16 years ago by Angie Bastian and her husband Dan in Mankato, Minnesota.

It was initially called Angie’s Kettle Corn, but they later renamed the brand to reflect its widening range of products.

The popcorn is packaged in minimal pastel bags and comes in flavours such as white cheddar, dill, and sweet barbeque.

The snack market has been a pocket of growth for the US food industry, as consumers are increasingly on-the-go.

Salty snacks generated US$27bn in sales across UK stores in the last financial year, according to data analysts Nielson.

The market overshadows the US$21bn spent on candy, $17bn on cheese and $7bn on bookies.

Share
Share

Featured Articles

Unilever CEO Schumacher Lays out Plastics Roadmap

Unilever CEO Hein Schumacher sets out a roadmap to a Global Plastics Treaty, in wake of controversy that saw company criticised for watering down ESG goals

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

As bird flu sees sales of raw milk spike, we look at the work of Tetra Pak, a giant in the world of pasteurisation.

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Sustainability

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam

Drink

Guinness & Carlsberg Back Drought Resistant Grain for Beer

Drink