May 17, 2020

Starbucks to open 10,000 sustainable stores in bid to save US$50mn

Green Energy
Marcus Lawrence
2 min
Nestlé and Starbucks complete licensing deal for $7.15bn.
Starbucks has announced plans to open 10,000 “greener stores” around the world by 2025

The plans come under an initiative called the “Starbucks G...

Starbucks has announced plans to open 10,000 “greener stores” around the world by 2025

The plans come under an initiative called the “Starbucks Greener Stores Framework”, which the coffee company will develop with experts in the field such as SCS Global Services, and the World Wildlife Fund.

Kevin Johnson, Starbucks’ CEO, said in a company statement that Starbucks has a responsibility to promote environmental sustainability.

“We are a company in [sic] that believes, in the fabric of mission and values, that the pursuit of profit is not in conflict with the pursuit of doing good”.

The announcement aligns with Starbucks’ efforts over the past decade to create sustainable buildings, working in partnership with the US Green Building Council.

The company has said it will go beyond the Leadership in Energy and Environmental Design (LEED) sustainable building criteria, which it developed alongside the US Green Building Council, to focus on powering its stores in the US and Canada with 100% renewable energy.

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Starbucks plans to introduce technology to both new buildings and in renovations of existing stores that will save 25-30% on energy and water use.

Marketing Magazine said this could save Starbucks around US$50mn incrementally over the next decade.

This year, Starbucks committed to eliminate its reliance on single-use straws in 28,000 stores by 2020, and also said that it is developing compostable paper cups.

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Jul 22, 2021

Coca-Cola sales soar as the world remerges

Helen Adams
2 min
Post-pandemic sales of Coca-Cola rise as consumers head back into restaurants, cinemas and other public places

Now that the hospitality world is opening up again, Coca-Cola has risen in the second quarter, as the non-alcoholic beverage of choice for those dining out. 

Coca-Cola, casually known just as Coke, is a beverage which needs no introduction. Its signature shade of red identifies the product - sold in every country in the world, except for Cuba and North Korea. The company was founded in 1886 and remains headquartered in Georgia, USA, where the beverage has a revenue of $37b. 


Coca-Cola’s revenue rises

Coke shares rose 2.3% on Wednesday morning in New York and the stock was up 1.8% this year.

The beverage giant believes that this is sure proof that consumers who were confined to their homes for months reduced their consumption of Coca-Cola while at home.

But now consumers are allowed to return to a level of normality, they are celebrating with their favourite chilled beverage - especially those who caught Coronavirus and suffered the loss of taste and smell. 


Coca-Cola’s enduring popularity

The staff at Coca-Cola are thrilled, but not surprised, to discover that consumer tastes have not changed over the pandemic. 

“Our results in the second quarter show how our business is rebounding faster than the overall economic recovery”, said James Quincey, Coca-Cola’s Chief Executive Officer. The company in particular cited a rebound in “away-from-home channels” as pandemic restrictions eased, sending sales above 2019 levels.

Coca-Cola also noted the unit case volume grew, covering:

  • 17% in North America 
  • 21% in the Europe, Middle East and Africa region

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