How Carlsberg is using AI to help develop new beers
Carlsberg is teaming up with Microsoft for a new “beer fingerprinting project” that aims to quickly detect flavours and aromas of beer.
Working with researchers at Aarhus University, the Danish beer-maker has developed sensors that are able to detect the differences between beer flavours.
By utilising this data, Carlsberg will use artificial intelligence to develop new beers and improve quality control.
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According to Carlsberg, one of the reasons why it takes so long to innovate new beers is because brewers have to rely on humans - and techniques such as chromatography and spectrometry - to test liquids and detect flavours and aromas.
It can involve eight to 24 months of research and is often a “tedious process” said Jochen Forster, director of yeast and fermentation at Carlsberg’s research laboratory.
Set to launch in January, the new “beer fingerprinting project hopes to reduce the amount of time it takes to develop new beers by about 30%.
Carlsberg hopes to use the technology to eventually bring a commercial product to market.
The world’s fourth-largest brewer by sales said that the same technique could work in other industries such as the food and pharmaceutical sector.
Carlsberg is spending about US$4mn on the effort, with the government-backed Innovation Fund Denmark investing a further US$2.8mn.
“It’s going to be extremely beneficial for us,” Forster told the Financial Times. “It’s about reducing time and cost to develop new beers, especially for innovative beers with new flavours,”
By utilising artificial intelligence and sensors, the Danish brewer hopes to streamline and quicken the lengthy beer-making process.
Starbucks to open 10,000 sustainable stores in bid to save US$50mn
The plans come under an initiative called the “Starbucks G...
Starbucks has announced plans to open 10,000 “greener stores” around the world by 2025
The plans come under an initiative called the “Starbucks Greener Stores Framework”, which the coffee company will develop with experts in the field such as SCS Global Services, and the World Wildlife Fund.
Kevin Johnson, Starbucks’ CEO, said in a company statement that Starbucks has a responsibility to promote environmental sustainability.
“We are a company in [sic] that believes, in the fabric of mission and values, that the pursuit of profit is not in conflict with the pursuit of doing good”.
The announcement aligns with Starbucks’ efforts over the past decade to create sustainable buildings, working in partnership with the US Green Building Council.
The company has said it will go beyond the Leadership in Energy and Environmental Design (LEED) sustainable building criteria, which it developed alongside the US Green Building Council, to focus on powering its stores in the US and Canada with 100% renewable energy.
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Starbucks plans to introduce technology to both new buildings and in renovations of existing stores that will save 25-30% on energy and water use.
Marketing Magazine said this could save Starbucks around US$50mn incrementally over the next decade.
This year, Starbucks committed to eliminate its reliance on single-use straws in 28,000 stores by 2020, and also said that it is developing compostable paper cups.