Collaboration between San Pellegrino and Food For Soul
Sparkling mineral water brand S.Pellegrino and the non-profit organisation, Food for Soul, have begun a new global partnership, to encourage a sustainable food culture.
Food for Soul was founded by Chef Massimo Bottura and Lara Gilmore and advocates for socially responsible actions. Since 2016, the founders have been mobilising local communities to reduce food waste and support social inclusion. Founded in 1899, S.Pellegrino is based in Milan, Italy and is owned by Nestle.
S.Pellegrino conducting business with the future in mind
According to the United Nations, one-third of the food produced every year is ‘lost or wasted’, over one billion tonnes, amounting to roughly $680b in industrialized countries and $310b in developing countries.
To help fight this, S.Pellegrino has focused its business on forward-thinking, including creating educational activities to promote attention to food waste.
The collaboration with Food for Soul will support this, with Food for Soul empowering socially responsible actions, such as:
- Improving the health of its food system
- Reducing food loss
- Eliminating waste
- Enabling inclusion and resilience.
The core of this partnership is the common belief in the value of hospitality and in the potential of food to transform people's lives for the better.
The Food for Soul and S.Pellegrino collaboration to reduce food waste
The S.Pellegrino digital ecosystem, including the S.Pellegrino Young Chef Academy, will involve Chef Massimo Bottura to inspire home cooks, foodies and young chefs with ideas, discussions and techniques to encourage people to reduce their food waste.
"Joining Food for Soul's diverse network of partners is an exciting opportunity for us to reinforce our commitment to enabling social change and shaping lives for the better”, said Stefano Marini, Sanpellegrino Group CEO. “We feel as much responsibility for the broader society we exist within, as we do for the environment: our joint efforts are aimed at building a more sustainable future for people and the planet, responding to some of the most pressing global challenges of our time by improving food systems, fostering human connections, and sharing knowledge".
Massimo Bottura will also open the Sustainability educational area of the S.Pellegrino Young Chef Academy with a live speech on his no-waste project, a webinar open to Academy young chef members.
"A more sustainable future is not built by one but through the collective action of many", said founder Massimo Bottura. "With S.Pellegrino and Chefs around the world, we can inspire the Academy of young chefs to take action and lead us into a better future of zero waste."
Coca-Cola sales soar as the world remerges
Now that the hospitality world is opening up again, Coca-Cola has risen in the second quarter, as the non-alcoholic beverage of choice for those dining out.
Coca-Cola, casually known just as Coke, is a beverage which needs no introduction. Its signature shade of red identifies the product - sold in every country in the world, except for Cuba and North Korea. The company was founded in 1886 and remains headquartered in Georgia, USA, where the beverage has a revenue of $37b.
Coca-Cola’s revenue rises
Coke shares rose 2.3% on Wednesday morning in New York and the stock was up 1.8% this year.
The beverage giant believes that this is sure proof that consumers who were confined to their homes for months reduced their consumption of Coca-Cola while at home.
But now consumers are allowed to return to a level of normality, they are celebrating with their favourite chilled beverage - especially those who caught Coronavirus and suffered the loss of taste and smell.
Coca-Cola’s enduring popularity
The staff at Coca-Cola are thrilled, but not surprised, to discover that consumer tastes have not changed over the pandemic.
“Our results in the second quarter show how our business is rebounding faster than the overall economic recovery”, said James Quincey, Coca-Cola’s Chief Executive Officer. The company in particular cited a rebound in “away-from-home channels” as pandemic restrictions eased, sending sales above 2019 levels.
Coca-Cola also noted the unit case volume grew, covering:
- 17% in North America
- 21% in the Europe, Middle East and Africa region