Coffee brands are among the top sellers on Amazon’s grocery platform
San Francisco Bay Coffee, Green Mountain Coffee and Starbucks all appear in the top five grocery sellers on Amazon for 2017 to date.
According to One Click Retail's brand measurement calculations, the top five accounting for 8% of all grocery sales, which amassed $420mn so far, a 50% year on year increase.
"Being relative newcomers, the success that brands like KIND, Green Mountain and San Francisco Bay are experiencing demonstrate that ecommerce shelf space is a new frontier," explained Spencer Millerberg, One Click Retail CEO. "This democratisation of retail allows any brand to compete, not just historically incumbent brands who captured the brick and mortar shelf."
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With the remainder of sales being accounted for by 92.5% of the brands selling on Amazon, Amazon Grocery remains open and primarily driven by what One Click Retail describes as a 'long tail' of brands.
"Grocery on Amazon is in its awkward teenage stage, not yet mature but no longer in its infancy," continued Millerberg. "Brands that do not have an Amazon strategy are in trouble and dangerous to any smart leader because getting Amazon wrong leads to long-term losses for both company and career. They need to solidify their position on Amazon in the next 12-24 months before this new shelf becomes more mature and harder to alter in the long term."
The top 5 highest selling grocery and food brands on Amazon are:
- San Francisco Bay Coffee (~2% of Amazon grocery and food share)
- KIND (~2% of Amazon grocery and food share)
- Green Mountain Coffee (~2% of Amazon grocery and food share)
- Gerber (~1% of Amazon grocery and food share)
- Starbucks Coffee (~1% of Amazon grocery and food share)