Coa-Cola snaps up a minority stake in sports drink maker BodyArmor

The Coca-Cola Company is buying a minority stake in sports drink maker BodyArmor, becoming the company's second-largest shareholder.
Through the purchase, BodyArmor will gain access to the Coca-Cola bottling system, allowing it to accelerate its growth.
Meanwhile, BodyArmor will allow Coca-Cola to strengthen its position in the sports drink sector.
Gatorade, owned by rival PepsiCo, currently occupies around three-quarters of the sports drink market whilst Coca-Cola's Powerade has the second-largest market share.
SEE ALSO:
- AB InBev names new North Europe President
- 7-Eleven Group buys majority stake in alcohol delivery firm Tipple
- Monster Beverage quarterly net sales exceed $1bn in company first
“BodyArmour is one of the fastest growing beverage trademarks in America and competes in exciting categories,” said Coca-Cola North America President Jim Dinkins.
“I have no doubt it will prove to be a strong offering to our system alongside our already powerful hydration portfolio as we accelerate our position as a total beverage company.”
BodyArmor co-founder and chairman, Mike Repole, said he was confident that the agreement will help the company accelerate its growth and become a leading sports performance and hydration brand.
“This is thanks to the strength and scale of Coca-Cola’s newly refranchised and energised bottling system in North America, as well as longer-term opportunities for international growth,” he added.
In 2016, Dr Pepper Snapple said that it increased its investment in BodyArmor’s parent company — BA Sports Nutrition — to $26mn, raising its ownership position to 15.5%.
Coca-Cola company did not disclose the size of its investment but said that BodyArmor will continue to operate as its own brand.
- Tofurky and Moocho acquired by Morinaga Nutritional FoodsFood
- Jumeriah Group acquires first property in SwitzerlandHotels & Hospitality
- Hostess Brands reports strong quarterly growth thanks to Cloverhill acquisitionFood
- Diet drinks and bottled water sales fuel third-quarter growth at Coca-ColaDrink
Featured Articles
Fresh investment supports TRACT in enhancing tools for sustainability in the food and agricultural sectors, aligning with EU regulations
The devastating floods in Spain have shaken up the global citrus supply, heightening challenges in the fruit juice drinks market
McDonald's has spent 40 years supporting students with scholarships & plans to continue, despite Robert F. Kennedy Jr.’s plan to Make America Healthy Again