Britvic launches a new health and sustainability programme
Britvic, the soft drinks company behind 7Up, Club Orange and Fruit Shoot, has launched a new sustainable business programme called “A Healthier Everyday.”
The UK-based company says that its programme aims to help consumers make healthier choices, support the well-being of communities, and minimise its impact on the planet.
The programme establishes three ‘pillars’ of focus - Healthier People, Healthier Communities and Healthier Planet - and the brand hope to make headway in these areas by 2020.
- How Carlsberg is using AI to help develop new beers
- How will the proposed ‘latte levy’ affect the UK beverage industry?
- Britons bought a record-breaking 47 million bottles of gin this year
Britvic has set a number of targets for 2020, including reducing average calories per 250ml serve to 28 kcal - marking a 20% reduction since 2013.
This involves the reformulation of drinks and directing its innovation pipeline towards no and low-sugar products.
The Robinsons owner added that it would use “the power of its brands responsibly to nudge consumers towards healthier choices.”
The soft drinks company also said that it aims to make sure that women are represented in 40% of leadership roles across the company by 2020 and that all employees have access to wellbeing platforms that support healthier lifestyle choices.
From an environmental perspective, Britvic outline four key targets saying that it wants to ensure that its manufacturing facilities reduce carbon emissions, recycle all waste, reduce the number of materials used in the production process and consume less water in production.
“We are committed to continuing to make a positive difference to the world around us – helping to make it healthier, happier, and more sustainable," said Matt Barwell, chief marketing officer at Britvic.
“I am particularly excited about the ‘Healthier People’ pillar of the programme. The health of our consumers is vital to us which is why we’ve long been committed to helping them make healthier choices.”