7-Eleven Group buys majority stake in alcohol delivery firm Tipple

By Laura Mullan
The 7-Eleven Group has acquired a majority stake in Australian alcohol delivery firm Tipple. Through the purchase, the retailerhopes to accelerate the...

The 7-Eleven Group has acquired a majority stake in Australian alcohol delivery firm Tipple.

Through the purchase, the retailer hopes to accelerate the growth of Tipple as a standalone business.

Founded in 2015, Tipple partners with local and independent bottle shops to facilitate the ‘last-mile’ delivery of beverages.

SEE ALSO:

The Australian firm currently operates in more than 120 suburbs in Melbourne and Sydney, with more cities and bottle shop partners targeted for the next 12 months.

7-Eleven CEO, Angus McKay, said: “7-Eleven led the way in digital innovation with our world-first Fuel App, and continue to explore how we can best meet the evolving needs of our convenience customers through digital, delivery and in-store services.

“Tipple’s business model and platform is well-aligned with these interests, and has grown significantly since starting up less than three years ago

“While in time there may be interesting opportunities for the two businesses to explore and work together serving convenience customers, for now this partnership is about bringing our customer insights and marketing expertise to help accelerate the growth and expansion of Tipple as a standalone business,” he added.

Ryan Barrington, Founder and CEO of Tipple, welcomed the backing of Australia’s largest convenience retailer.

“We couldn’t be happier to be preparing for the next phase of Tipple’s growth alongside 7-Eleven,” he said. 

“Their expertise and capabilities are unparalleled, but it’s our shared ambition to create new and engaging customer experiences on the cutting edge of convenience that excites us most.

"We’re very excited about the potential for this partnership to transform the landscape of both alcohol and convenience retailing in Australia."

Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink