The American Egg Board hires new Director of Sustainability
The American Egg Board (AEB) has named Hema Prado as the director of sustainability.
Prado has had over 20 years of experience working in the environment, agriculture and health industries, within the government, across nonprofits and the private sector.
The AEB is egg industry’s national marketing organisation, located in Chicago.
Consumers learning more about food production
Since the COVID-19 pandemic began, consumers have learned a lot about meat and dairy food production and sustainability. According to Ketchum Analytics’ Brand Reckoning 2020 study:
- 77% of people associate sustainability with safety and recyclable/reusable packaging
- 76% link it to economic viability of food production and less food waste
- 75% associate it with environmental protection
Under Prado, The American Egg board is focused on bringing greater clarity and scientific understanding across key issues in the fields of animal welfare, workforce and social responsibility.
The American Egg Board is ready to face food industry challenges
Prado wants to get started in tackling the various problems in the food industry.
“The issues we plan to address are complex. Sustainability entails everything from responsible environmental stewardship to animal welfare to food waste and much more”, said Prado. “The solutions will require a big tent. I’m looking forward to engaging and partnering with our egg industry and agriculture stakeholders, our customers and parties outside of the industry — including environmental groups, technologists and thought leaders — to develop proactive, scientifically sound and rigorous solutions to the challenges we face. At the end of the day, we hope to not only prescribe how to effect and measure continuous on-farm improvement, but also to provide our partners in retail, foodservice and manufacturing with the data and tools they need to track and forecast the industry’s progress and drive their own decisions.”
The American Egg Board has kept up with customer concerns and plans to deliver the products and the information that they need.
“Everything we do at the American Egg Board is designed to meet consumers where they are and is derived from data and insights”, said AEB President & CEO Emily Metz. “Hema Prado has the experience and expertise to lead the research and education programs that will support the egg industry and its customers in telling this important production and environmental story and innovating around these values — securing the consumer’s trust and assuring prosperity for future generations of U.S. egg farmers.”
Ireland could create template for global food sustainability
Leveraging innovation could cultivate new agricultural breakthroughs, making Ireland the most responsible and sustainable food producer on Earth, according to a renowned local luminary.
Economist and author David McWilliams has insisted that Ireland can become a pivotal carbon-neutral, resource-efficient and sustainable food producer – possibly the most influential on the planet.
He does acknowledge, however, that there are considerable obstacles on the country’s trailblazing journey to complete energy-efficient and sustainable food production.
McWilliams also claims that the widely-held belief within the EU that reducing food production thus reduces carbon emissions does not tally.
“For the European Union to get an aggregate reduction in carbon emissions,” said McWilliams at the Alltech ONE Ideas Conference. “It would seem to me much more logical to favour those countries that have had an evolutionary, ecological or environmental gift, in order to actually produce more, not less, because your input-output ratio is so much lower than it is either in the parched Mediterranean or in the frozen tundra of the North.”
Reflecting on the situation in the US, McWilliams said its agriculture output had tripled between 1948 and 2015, with exponential gains in efficiency. Surprisingly, agriculture only contributes to 7.5% of total US greenhouse gases, far below the 30% attributed to cars.
“I think American culture is changing, at least when you see it from the outside,” said McWilliams said of President Biden’s approach. “He's saying, ‘There's no point being wealthy if the wealth is only in the hands of a small minority. The wealth has to trickle down to everybody else.’”
McWilliams concluded that for Irish agriculture to modernise and grow, it should use one of Ireland’s leading sectors – technology – as a frame of reference. It currently generates over $25 billion in exports.