Coors and TerraCycle will reward sustainable consumers with grills made from beer kegs
Coors Brewing, owner of the widely-sold Coors Light beer brand, is introducing EveryOneCan, a summer-long sustainability program that aims to reward consumers for recycling.
EveryOneCan is a USA nationwide program built on the principle that everyone, from brewers to bartenders to consumers, can and should strive to practice environmental stewardship.
The program includes a partnership with TerraCycle, a global leader in collecting and repurposing hard-to-recycle waste. Working with TerraCycle and other partners, Coors Light aims to reduce environmental impact in a variety of ways, including rewarding consumers with cooler bags made from recycled vinyl advertisements and grills made from recycled kegs.
"Bill Coors pioneered the recyclable aluminum can. Now, an aluminum can has the potential to get back on the shelf in only 60 days," said Zach Fatla, Coors Light senior marketing manager. "We're proud to be making strides, and creating a more sustainable world is a mountain Coors Light has always accepted as one worth climbing. EveryOneCan is based on the idea that everyone has the ability to have a positive impact on the environment, and we hope we can lead the way, working together with our drinkers."
Asides numerous recycling and packaging commitments, Coors Light has built the most powerful US solar array at any one brewery, in Irwindale, California, which can produce the equivalent of 22 million beers per year powered by the sun. In 2016, Coors Light cut its aluminum usage by 3.8 million pounds.
In addition to partnering with TerraCycle, Coors Light is working with baseball teams across the country to spotlight sustainability efforts that are taking place in stadiums. The Arizona Diamondbacks, Atlanta Braves, Colorado Rockies, San Francisco Giants, Seattle Mariners and Angels Baseball all will partner with Coors Light on sustainability initiatives this season. Coors Light will take these initiatives beyond the diamond as well, helping the Carolina Country Music Fest decrease the environmental impact the festival will have on the Myrtle Beach community.