In 2016, Baskin-Robbins brought home $47.5mn in revenues with 2,500 stores in its native US. The company used those profits to continue their international expansions and perform R&D on new flavours and innovations. For instance, the company recently unveiled its first and only ice cream vending machine in Japan. Notably, the machines are placed right in front of the toilets in an Aichi Prefecture service station. Baskin-Robbins is often branded as a dual co-op with another franchise on this list, Dunkin' Donuts. Although growth has slowed for the core products of the franchise, the company is putting a renewed vigour into the marketing for its "Bright Choices" line of ice cream, meant for those looking for a lighter treat with no trans fat.
May 18, 2020
Top 10 largest food franchises in the US