Whether dining in a pop-up restaurant or getting a true slice of local cuisine, the rise of the ‘experiential diner’ has created ripples in the food and beverage sector. According to a survey by Eventbrite, 75% of people said that they believe unique dining experiences are worth paying more for. In an exclusive interview with FDF World, Gustaf Pilebjer, Marriott International’s Director of Food and Beverage for Europe, said that there is no “cookie-cutter solution” for food and beverage. He argued that if restaurant owners wish to tap into the rise of experiential diners they need to deliver unique, culturally-relevant experiences. “It’s also about experience,” he explains. “Diners today are seeking out culinary experiences. When our travellers fly to Istanbul, they don't want to sit down and have a slice of pizza. They want to have an authentic taste of where they are.
Dec 3, 2018
Top 10 food and beverage trends to watch out for in 2019