WW Launches First Ready-to-Drink, Canned Coffee Lattes
NEW YORK, Sept. 14, 2020 /PRNewswire/ -- WW International, Inc. (NASDAQ: WW), a global wellness company powered by the world's leading commercial weight management program, announced today the launch of its new ready-to-drink coffee available now online at the WW Shop and in WW Studios in mid-October.
Initially available in two flavors, Café Latte and Mocha Latte, each single-serve can has added protein and a rich and creamy flavor. Additionally, each can contains only 3 SmartPoints per serving, lower than the marketplace average of 8 SmartPoints.
"Our members love coffee - it is actually the most tracked beverage in the WW app - and consumer demand for convenient, ready-to-drink coffees continues to increase," said Jaclyn London, MS, RD, CDN, Head of Nutrition and Wellness at WW. "The new WW lattes are made with simple ingredients, packed with protein, have 20% of the Daily Value for calcium and are significantly lower in added sugar compared to popular drinks at cafes and chains, for a beverage that's a flavorful and healthier alternative."
Key product benefits for the WW ready-to-drink coffee include:
- Similar caffeine content to a cup of coffee (80-85g)
- Good source of protein (11g) and fiber (3g)
- Sweetened with 100% cane sugar
- No artificial colors, sweeteners, flavors or preservatives
- Can be served over ice or straight from the can, refrigeration optional
WW believes that wellness can fit into everyone's life and is committed to offering products that live up to what consumers expect from a health and wellness brand, as well as meet member and consumer demand. All of the WW consumable products sold in WW Studios and in the WW Shop online contain no artificial sweeteners, flavors, colors or preservatives.
About WW International, Inc.
WW – Weight Watchers reimagined – is a global wellness company powered by the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging tech-enabled experience and face-to-face group workshops, members follow our livable and sustainable program of healthy eating, physical activity, and a helpful mindset. Leveraging more than five decades of experience in building inspired communities and our deep expertise in behavioral science, we aim to democratize wellness and to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
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SOURCE WW International, Inc.