May 21, 2020

Capriotti's Does the Impossible, Launches First Impossible C

Bizclik Editor
3 min

LAS VEGAS, Feb. 10, 2020 /PRNewswire/ -- The reviews are in and Capriotti's Sandwich Shop is coming out on top when it comes to plant-based eating. After several months of testing, Capriotti's announced today that it is unveiling its new, highly-regarded, plant-based sandwich in its restaurants across the country. The world's first Impossible Cheese Steak sandwich is now available at participating locations nationwide, bringing the brand's award-winning Cheese Steak sandwich to more fans than ever before.

Capriotti's began testing the Impossible Cheese Steak at select locations in Las Vegas in November of 2019. The new sandwich was an instant hit, garnering rave reviews from both vegetarians and flexitarians alike, turning even the biggest meat-loving Cheese Steak fans into plant-eating addicts. Developed in partnership with Impossible Foods, the sandwich expands on Capriotti's already impressive vegetarian menu, bringing the delight of a classic cheese steak to an even wider audience. With fan-favorite ingredients like melted cheese, fried onions and peppers piled on perfectly cooked, 100 percent plant-based protein, guests can enjoy a sandwich just as fresh and delicious as the original.

"No one should have to sacrifice taste just to eat plant-based. Capriotti's is so excited to bring our new Impossible Cheese Steak to diners across the country," said CEO Ashley Morris. "It's essential to us that we have flavorful, satisfying options for all guests. This addition to our menu will continue to open those doors to plant-based diners, while also appealing to our meat-loving fans. I am confident this sandwich is by far the best tasting and highest quality Impossible entrée in the fast-casual space."

Along with launching the Impossible Cheese Steak Sandwich, Capriotti's will also be rolling out an Impossible Meatball Sandwich later this spring. These plant-based options will join the brand's other vegetarian options, the Veggie Chicken Cheese Steak, Veggie Turkey and Veggie Cole Turkey sandwiches. Customers will be able to order the sandwiches both in-store and online.

With 100 locations across the nation, Capriotti's is most famous for its 40-year nightly tradition of slow-roasting whole, all-natural turkeys in-house and hand-shredding them each morning to feature in a variety of fan-favorite subs. This includes The Bobbie, the CAPastrami, made with hot pastrami, the Cole Turkey, and the original Cheese Steak.

For more information about Capriotti's or to find an Impossible Cheesesteak near you, please visit

About Capriotti's Sandwich Shop
Founded in 1976, Capriotti's Sandwich Shop is an award-winning national franchised restaurant chain that remains true to its 40-year tradition of slow-roasting whole, all-natural turkeys in-house every day. Capriotti's cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 100 locations across the United States. Capriotti's signature sub, The Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country, as reported by Capriotti's fans can also download the CAPAddicts Rewards app for iOS and Android, where they can earn and redeem rewards. Capriotti's plans to grow to over 500 locations by 2025, and was listed amongst the Franchise Times 200+ listing for 2018. For more information, visit Like Capriotti's on Facebook, follow on Twitter or Instagram.

About Impossible Foods
Based in California's Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

Contact: Lindsey Lambert, Fishman Public Relations, [email protected] or 847-945-1300

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SOURCE Capriotti's Sandwich Shop

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