Chicory identifies the top recipe trends for 2023

Chicory has released data from its recipe network, revealing 2022's most popular online recipes, grocery shopping behaviours and more.

Chicory, a contextual commerce advertising platform from the US, has announced the top online recipe trends for 2023 according to data from its recipe network of 5,200 sites.

The network reaches 110 million high-intent grocery shoppers per month with Chicory's in-recipe commerce media solutions. The shoppers' in-network activity reveals current consumer preferences surrounding food, meal planning and online grocery shopping.

Infographic: Top Recipe Trends To Know for 2023

Infographic: Top recipe trends for 2023

Chicory CEO and co-founder Yuni Sameshima says: "In 2023, we predict that online grocery activity will increase, as will industry competition, making it essential for brands to expand their digital footprint and adopt in-recipe commerce media."

Chicory's Recipe Trends to Watch in 2023

Rise in at-home cooking and desire for meal variety: more than half (55%) of consumers reported that they are cooking from home more now due to inflation.

Greater reliance on digital recipes and online grocery shopping: approximately 43% of consumers said they are using digital recipes more now as a result of at-home cooking during inflation.

More sales of prepackaged produce: almost 60% of online shoppers said they are more inclined to purchase prepackaged produce when they order groceries online.

Increased usage of "shortcut" or easy meal solutions, like precut vegetable and salad kits: approximately 90% of holiday shoppers purchase premade options.



Share

Featured Articles

Unilever: Gen Z Tastes Driving Culinary Innovation

Unilever Food Solutions Future Menu Trends reports shows adventurous Gen Z tastes are shaping menus and that plant protein use is on the rise

Nestlé & Cargill Combine to Cut Cocoa Carbon Emissions

Nestlé has joined forces with key supplier Cargill to regenerate land around cocoa farms and cut carbon emissions in its su

Unilever to Sell off Ice Cream, With Loss of 7.5K Jobs

Unilever to sell its successful Ice Cream division, as it rationalises operations around Beauty & Wellbeing, Personal Care and Home Care & Nutrition

Nestlé Cuts 2023 GHGs by 13.5% as it Targets Supply Chain

Food

PepsiCo boost for Hispanic-owned Food & Beverage Start-ups

Food

Top 10 customer experience (CX) trends in 2023

Retail